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Greenhood Glossary

Below is a glossary GreenPosting has put together.

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Or, search for a term from the dictionary:

Genetically Modified Organisms (GMOs) glossary Retrieved 4/11/08
Plants and animals that have had their genetic make-up changed through bioengineering to include traits that are not naturally there. Most commonly found in corn, canola, cotton, and soy. There are no labeling requirements in the United States.

Global Warming glossary Retrieved 4/11/08
An increase in the near surface temperature of the Earth. Global warming has occurred in the distant past as the result of natural influences, but the term is most often used to refer to the warming predicted to occur as a result of increased emissions of greenhouse gases. Scientists generally agree that the Earth's surface has warmed by about 1 degree Fahrenheit in the past 140 years. The Intergovernmental Panel on Climate Change (IPCC) recently concluded that increased concentrations of greenhouse gases are causing an increase in the Earth's surface temperature and that increased concentrations of sulfate aerosols have led to relative cooling in some regions, generally over and downwind of heavily industrialized areas.

Globalization  3"The Dictionary of Sustainable Management." Presidio School of Management. Retrieved 4/18/08
The worldwide integration of products, services, employment, people, cultures, markets, and economies and the compression of both time and distance that often accompanies it. Globalization often refers specifically to the growing economic interdependence of countries worldwide through increasing cross-border transactions in goods and services, free flow of international capital, and more rapid and widespread diffusion of technology. Globalization is often confused with commercialization, where multination organizations exert global control over markets, workers, and customers. Globalization, in itself, is not necessarily a bad thing. Global interdependence, for example, can be a key ingredient to peaceful understanding and interaction between disparate cultures and communities.

Grain Finished 2Introduction to Sustainability: Sustainable Dictionary "sustainable table" Retrieved 4/11/08
Cattle who are fed only grain before slaughter. Some producers raise their animals on pasture but then feed them grain for a certain amount of time before slaughter. Grain makes the meat fattier and creates the taste most people are currently accustomed to.

Grain-Fed 2Introduction to Sustainability: Sustainable Dictionary "sustainable table" Retrieved 4/11/08
The animal was raised on a diet of grain and the grain could be supplemented with animal byproducts and other miscellaneous matter such as cement dust and/or euphonized cats and dogs. Since mad cow disease is thought to be transmitted through animal byproducts added to cattle feed, cows raised on a strictly vegetarian diet are preferred by many consumers. However, unless the label says “100 Percent Vegetarian Diet,” there is no guarantee that the animal’s feed was not supplemented with animal byproducts or is organic. In addition, cattle are ruminants and eat grass; they cannot digest grains properly and can become sick if fed a diet of only grain. Although large-scale, confined grain feedlots enable industrial meat producers to fatten their animals quickly, they also foster disease within the cattle population, creating the need for antibiotics and increasing the risk of E. Coli contamination. Grain-fed animals tend to be raised on factory farms and should be avoided.

Grass Fed/Grain Supplemented 2Introduction to Sustainability: Sustainable Dictionary "sustainable table" Retrieved 4/11/08
Animals are raised on pasture and eat grasses. At a certain point, grains are slowly introduced into the diet in a controlled amount, along with the grasses. By controlling the amount of grain, the animals do not become sick and do not develop digestion problems that solely grain-fed cattle can encounter. They are also not forced to eat the grain.

Grass-Fed 2Introduction to Sustainability: Sustainable Dictionary "sustainable table" Retrieved 4/11/08
Animals graze on pasture and eat grasses. They should not be supplemented with grain, animal by-products, synthetic hormones, or be given antibiotics to promote growth or prevent disease (though they might be given antibiotics to treat disease). This is the same as pastured or pasture raised.

Grassroots  3"The Dictionary of Sustainable Management." Presidio School of Management. Retrieved 4/18/08
A metaphor to describe a movement or change that begins among people with shared interests that they can define and act upon collectively. As a noun it refers to ordinary people in a community or organization. As an adjective it refers to the origin or basis of a principle, idea, or movement.

Green  3"The Dictionary of Sustainable Management." Presidio School of Management. Retrieved 4/18/08
A common metaphor referring to environmental association based on the shared secondary color of many plants. It is often used to associate products, organizations, political parties, or policies with environmentally sensitivity.

Green Building  3"The Dictionary of Sustainable Management." Presidio School of Management. Retrieved 4/18/08
A comprehensive process of design and construction that employs techniques to minimize adverse environmental impacts and reduce the energy consumption of a building, while contributing to the health and productivity of its occupants. A common metric for green buildings is the LEED (Leadership in Energy and Environmental Design) certification. See

Green Design  3"The Dictionary of Sustainable Management." Presidio School of Management. Retrieved 4/18/08
The design of products, services, buildings, or experiences that are sensitive to environmental issues and achieve greater efficiency and effectiveness in terms of energy and materials.

Green Roof
A system of manufactured layers deliberately placed over roofs to support growing medium and vegetation. Green roofs decrease the total amount of water runoff and slow the rate of runoff from the roof by 75%. They also keep the roof temperature much cooler by up to 44%. Green roofs also provide habitats for plants, insects, and animals that otherwise have limited natural space in cities.

Green-Collar Jobs  3"The Dictionary of Sustainable Management." Presidio School of Management. Retrieved 4/18/08
Jobs created by investments and sustainable practices. Many skilled and unskilled jobs traditionally referred to as "blue-collar" jobs may be created and supported through the expansion of incentives and demand for sustainable building and installation of sustainable systems (such as solar panels, "green" remodeling, and gray-water systems) in the residential, commercial, and government markets. These "green-collar" jobs may employ those who are often left-out of the tech boom cycles or do not have the skills, experience, or education to work in "white-collar" jobs. Championed by Van Jones, the founder of the Ella Baker Center for Human Rights in Oakland, California, "green-collar" jobs fill a variety of community and individual needs with rewarding, well-paying work that is sustainable and local (and aren't easily outsourced overseas).

Greenback Greens  3"The Dictionary of Sustainable Management." Presidio School of Management. Retrieved 4/18/08
A sector of the market defined by the Roper ASW Green Gauge Report as interested in "green" or environmental issues but not always willing to spend extra to support their ideals. They are still more educated and dedicated than average consumers.

A conscientious man or woman who understands and is committed to the environment and community; belief that, no matter how big or small, action for today’s environment makes for a better world tomorrow.

Greenhouse Effect glossary Retrieved 4/11/08
The effect produced as greenhouse gases allow incoming solar radiation to pass through the Earth's atmosphere, but prevent most of the outgoing infrared radiation from the surface and lower atmosphere from escaping into outer space. This process occurs naturally and has kept the Earth's temperature about 60 degrees Fahrenheit warmer than it would otherwise be. Current life on Earth could not be sustained without the natural greenhouse effect.

Greenhouse Gas  3"The Dictionary of Sustainable Management." Presidio School of Management. Retrieved 4/18/08
Gases produced from human activities that trap solar radiation and thus contribute to climate change and the destruction of the ozone layer. These include: • CO2 Carbon Dioxide • CH4 Methane • HFCs Hydrofluorocarbons (a class of several gasses) • N2O Dinitrogen Oxide • PFCs Perfluorocarbons (a class of several gasses) • SF6 Sulfur Hexafluoride

The spread of misleading information by an organization in regards to environmental practices or environmental benefits of the entire organization, product and/or service.

Greenwash Scrub
Empowering those that use GreenPosting to review and rate posted businesses. The rating system is broken down into 4 fields with a handful of subcategories to help define that field. They are Environmental, Quality Control, Community, and Localness. The leaf rating associated with a posted businesses is derived from the Greenwash Scrub.

Grousers  3"The Dictionary of Sustainable Management." Presidio School of Management. Retrieved 4/18/08
A selection of consumers defined by the Roper ASW Green Gauge Report as disinterested in "green" or environmental issues. They tend to view environmental issues as too big and complicated to address.

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