green·wash v: The spread of misleading information by an organization in regards to environmental practices or environmental benefits of the entire organization, product and/or service.
GreenPosting reduces the amount of greenwash through the empowerment of both posted businesses and those members in the GreenPosting Neighborhood that rate a review using the Greenwash Scrub.
Greenwash Prevention Achieved On GreenPosting
1. The Sustainable Qualification Summary is a published paragraph written by posted companies explaining facets of their business that make their company green-leaning, sustainable, and/or help provide a healthy living.
2. The Greenwash Scrub empowers those that use GreenPosting to review and rate posted businesses. The rating system is broken down into 4 fields with a handful of subcategories to help define that field. They are Sustainable, Overall, Localness, and Community.
4. GreenPosting reviews each posting before being a posting is approved. If necessary, further research is conducted on a company, further explanation of their Sustainable Summary is requested, and we will contact them directly
Not every company on GreenPosting is completely “sustainable.” However, they all have many green-leaning attributes. Ultimately, the public has the final say on which postings earn the right to be on GreenPosting through ratings, reviews, and general feedback.